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Commonwealth Bank Australia
(CBA)
CommBank brought the party to Holi Festival
Deliverables
Activation
Campaign assets
Social media
Event management
Celebration is synonymous with Indian culture, and the Holi Festival is known for its vibrant splash of colours that fill the streets with joy. CBA approached Think HQ to create a campaign that encapsulated this vibrant festivity and emphasised their diverse products and services.

The buzz from over 96,000 attendees across five cities highlighted the bank's impactful presence at a beloved cultural event, resonating deeply with the multicultural community.

